Lucky Charms resists:
calling a spade a unicorn

A global product innovation led to a new marshmallow being added to Lucky Charms cereal — a rainbow unicorn.

The challenge was that the Canadian target customer wasn't 6 year old girls but GenZ males as Canadian families continue to ditch sugary cereals for healthy alternatives. So how do you launch a Rainbow marshmallow to consumers who don't care about it? You make fun of it. We leaned into the irony with some self deprivation launching a campaign called “Now with These.”