DEPARTMENT
Influencer
High-performing digital content.
WHO WE ARE
While brands and agencies are increasingly executing influencer marketing programs, they are primarily using them to meet top-of-the-funnel objectives. And that’s great because it works! But by solely viewing influencer marketing as a PR tactic to raise awareness, marketers miss out on the bigger opportunity: to maximize the full value of influencers by viewing it as a digital strategy that drives awareness, consideration and conversion.
We believe influencer marketing can and should go beyond soft awareness metrics and have established a proven approach to activate influencer marketing as a powerful tool to build consumer trust and deliver real business results.
Our
services
We take an integrated approach to influencer management to build best-in-class creative with trusted creators from micro to celebrity and all those in between. Our proprietary process not only ensures authentic delivery that’s on brand and on-trend with platform best practices but has proven to deliver measurable (and often record-breaking) business results time and time again.
Influencer Strategy
Influencer Partnership Negotiation
Influencer Management
Creative Management
Influencer Governance
Influencer Performance Tracking & Reporting
Influencer Analytics & Attribution Tracking
If everything else feels the same to you