The Joy Smith Foundation resists:
passive PSAs

Sex trafficking is a growing crisis in cities and towns across Canada, with youth being manipulated and forced into the sex trade everyday. To fight this, education is the greatest weapon. That’s why Diamond created a national awareness campaign in partnership with the Joy Smith Foundation, Canada’s leading authority on combating human trafficking.

The warning signs of sex trafficking are there in plain sight, if you know what to look for. This integrated campaign is all about making trafficking signs as obvious as traffic signs to give every Canadian the know-how to actively keep youth safe.