theScore Bet resists: bet burnout

After only a few months of legalized sports betting, many Canadians were beginning to experience sportsbook ad-fatigue. And for good reason. (How many celebrities yelling, “Parlay!” in front of fountains can we take?)

So theScore Bet spoke to bettors like bettors, enlisting Russell Peters, Jon Lovitz and Patrick J. Adams — not to use celebrity for celebrity sake — but to demonstrate new product features in hilarious, relatable settings. (Again, no fountains.)