DEPARTMENT
Research
Uncovering human truths.
WHO WE ARE
Diamond’s research COE is embedded in our strategic DNA for supporting our strive towards smarter, better-informed and award-winning creative outputs. Research to us is the avenue that gets us even closer to what makes an idea truly Irresistible because it eliminates a few of the layers of subjectivity while unearthing insights that contextualize and create actionability. When we engage research as a solution, we initiate our obsession for people and trends, undying thirst for knowledge and further reinforce that behind every customer-facing creative idea coming out of Diamond, are undeniable and impactful human truths.
Our
services
At Diamond, we employ research as an entirely customized solution that is shaped around the needs of the business and circumstances surrounding the problem we’re looking to solve for our clients.
Idea Viability Valuation
Segmentation and Audience Profiling
Creative Optimization
Customer Journey/Touchpoint Mapping
Concept Testing
Brand Image Assessment
Audience Attitudes and Behaviours Exploration
Communications Effectiveness Testing
Brand Health Evaluation
Value Proposition Examination
If everything else feels the same to you