Pizza Hut resists: the expected playbook

In launching its 600th store, Pizza Hut needed to continue shaking off its old-school 90’s reputation and winning over a new generation of pizza lovers. We had to remind younger Canadians the Hut is not just here, but near.

To celebrate this milestone, we introduced Pizza Hut’s first-ever merch drop aimed at Gen Z. And how did they react? Total obsession. Our socials blew up like never before. Engagement rates soared, and the best part? We welcomed a wave of fresh, young Pizza Hut fans.