KIND resists:
smoke and mirrors.

A branding and design case

KIND magazine’s mission is to celebrate modern cannabis culture and elevate the industry beyond associations with 420 and neon pot leaves.

In branding and designing the publication, we struck a balance between arts & culture and education, creating a highly readable and adaptable series of templates for a wide variety of lifestyle content.

Not only did this attract audience eyeballs, but advertisers who felt they didn’t have skin in the cannabis game.