Get Into BetMode
with
theScore Bet
Overview
TheScore Bet elevates the game with BetMode.
TheScore Bet faced an onslaught of new competition from U.S. gambling apps. As a trusted sports brand long before taking bets, theScore had a winning hand: be the credible authority connecting sport fans to each other, through news, stats, and scores. But how to win in an over-saturated market? Introducing BetMode—a state of mind that raises the stakes on friendship, action and fun.
Integrated Campaign
Brand Strategy
Broadcast
Out of Home
Digital
Social
Influencer
Pr
Results & Recognition
“TheScore is bringing a healthy dose of personality to its new ‘Bet Mode’ functionality”
3 years
of the BetMode platform—a brand idea with the flexibility and longevity to inspire ongoing engagement
75%
of people who saw the campaign took action
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