This is Natural

with

Pollin Fertility Care

Overview

Transforming perceptions of fertility care.

Infertility affects 1 in 6 people—yet fertility care remains stigmatized. Partnering with Pollin Fertility, we launched a brand redefining what’s “natural” on the path to parenthood. Our platform—"What’s Natural, Anyways?"—reframed fertility care as a normal, empowering choice.

From logo and retail design to a bold launch campaign, we built a brand ecosystem that didn’t just start conversations—it ignited a movement. The result? A cultural shift from shame to strength, driving awareness, engagement, and new patient growth.

Because when it comes to creating life, every journey is natural.

Integrated Campaign

Brand Strategy

Design

Out of Home

Digital

Social

Influencer

Results & Recognition

“Pollin looks to smash the stigma around infertility.”