Skip to Great Value
with
Skip the Dishes
Overview
Showing that SKIP delivers the same food, but way more value.
In a market where inflation made everyone more value-conscious, the Skip Value campaign (April to June 2023) set out to prove that not all delivery apps are created equal. While many Canadians saw all delivery apps as the same, SkipTheDishes stands out by offering lower fees, no subscriptions, and rewards on every order.
The campaign asked a simple, but powerful question: If the food’s the same and Skip saves you money, why wouldn’t you choose Skip?
Integrated Campaign
Broadcast
Out of Home
Digital
Social
Results & Recognition
45%
lift in the perception that Skip offers good value
30%
increase in MOM in perception of “Charges me a fair price”
