Hip Hop Valley

We don’t just make ads—we create culture. When Hip Hop Valley, a small Oregon IPA, wanted to make noise in Canada, we saw an opportunity hiding in the headlines. Rap feuds were dividing the scene. So we flipped the script.

Instead of fueling the fire, we brought people together. We partnered with hip-hop icon Kardinal Offishall to kickstart one of the biggest collab tracks in Canadian history. He laid the foundation, then we opened the mic to the country. Anyone could drop a verse. The best of the best made it to the studio. The result? A track that didn’t just climb the charts on Apple Music and Spotify—it made space for everyone.