Healthcare Lives
with
Humber River Health Foundation
Overview
Healthcare Lives because of the innovation happening at Humber River Health.
Universal healthcare is a huge source of pride in Canada, yet, the original vision for every Canadian to have access to excellent care is under tremendous strain. In fact, many believe Canadian universal healthcare is in jeopardy of dying.
We reframed the Humber River Health story. HRH is the Canadian institution committed to keeping Canada’s universal healthcare alive through innovation. And this is a profoundly urgent need many Canadian donors can get behind.
Integrated Campaign
Brand Strategy
Broadcast
Out of Home
Digital
Social
PR
Results & Recognition
“Humber River Health Is on a Mission to Cure Healthcare in Canada.”
185%
increase in traffic to the donation site, year over year
1,360%
increase in active users
