Barbie Dream Suite
with
Fairmont Hotels & Resorts
Overview
A dream collaboration that puts heads on pink pillows.
What if we marketed Fairmont Hotels not as a group of hotels, but a series of once-in-a-lifetime experiences? And what experience would be more iconic than a stay in a Barbie Dream Suite. This one-of-a-kind suite at the Fairmont Queen Elizabeth in Montreal, complete with a series of bespoke Barbie-themed experiences, ignited the imagination of luxury seeking travellers.
Partnerships
Brand Strategy
Experiential
Social
Influencer
PR
Results & Recognition
"I got in touch with my inner child at the Fairmont Queen Elizabeth’s majestic Barbie suite."
1.35 billion
impressions across printed news, television and social media
117%
increase in bookings
