Hot and Bothered
with
Sinai Health
Overview
Breaking the silence on menopause care and research.
Menopause affects half the population for as much as half their lives—yet it remains under-researched, underfunded, and largely overlooked. Why isn’t there more information? More care? More urgency? The Hot and Bothered campaign set out to challenge the silence and stigma surrounding menopause, sparking conversations and raising critical funding for Sinai Health, a leader in menopause research and treatment.
Advertising
Brand Strategy
Broadcast
Out of home
Digital ads
Social
Influencer
Pr
Results & Recognition
“Sinai Health’s campaign is looking to end the stigma and give women the care they deserve”
33+ million
earned media impressions, and counting
90+
media hits across every major Canadian news outlet, with significant coverage in the U.S.
Let’s talk.
Your Ideas that Perform start with reaching out.