Get Into BetMode

with

theScore Bet

Overview

TheScore Bet elevates the game with BetMode.

TheScore Bet faced an onslaught of new competition from U.S. gambling apps. As a trusted sports brand long before taking bets, theScore had a winning hand: be the credible authority connecting sport fans to each other, through news, stats, and scores. But how to win in an over-saturated market? Introducing BetMode—a state of mind that raises the stakes on friendship, action and fun.

Advertising

Brand Strategy

Broadcast

Out of home

Digital ads

Social

Influencer

Pr

Results & Recognition

“TheScore is bringing a healthy dose of personality to its new ‘Bet Mode’ functionality”

3 years

of the BetMode platform—a brand idea with the flexibility and longevity to inspire ongoing engagement

75%

of people who saw the campaign took action

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Let’s talk.

Your Ideas that Perform start with reaching out.